I choose the bamboo to be the base of my identity, because it mirrors my approach towards design projects.
The same way this humble grass can be used to build a house, its fibers can be woven into a basket. To set a project for success, I consider it’s important to start with the structure that free us from the mechanical tasks, so we can bring creativity. However, just like the bamboo during a storm, it is as important to stay resilient and embrace change to keep us open to insights that could improve the result.
I choose the bamboo to be the base of my identity, because it mirrors my philosophy towards design projects.
EDUCATION
EDUCATION
San Francisco State University San Francisco | 2007
El Salvador | 2001
- UX Short Courses | UCLA Extension | 2020
- Web Development | UCLA Extension | 2019
TOOLS
TOOLS
Adobe CC (Photoshop, Illustrator, InDesign, Dreamweaver, Anime, Acrobat and Media Encoder) and Canva Pro.
DEVELOPMENT
(Languages) HTML, CSS, (Platforms) Hubspot, Elementor and Brizy.
Wireframing and prototyping Figma.
Microsoft PowerPoint and Google Slides.
The Process I follow
ROADMAP
Prior to the first sketch, it is key to make a strategic plan that defines goals, timeframe and milestones. By knowing where we are going, we also can measure our levels of progress and success.
COMMUNICATION
Through open and honest conversations, teammates not only build closer connections, but also can set up realistic expectations of what is achievable based on the resources available to them.
COLLABORATION
We all can learn from each other, and nothing sparks innovation more than bringing together people with different skill sets, resources, level of expertise, and perspectives.
PIVOT
It’s vital to recognize when it’s time to change directions, since no idea is worth pursuing further if it is not aligning with the organization’s goals or solving the user’s needs.
- Even though I am originally from El Salvador, at home I speak “Spanglish”.
- My love for crafts led to sewing for making toys and learning soapmaking.
- From July to September, I rear monarch butterflies in my backyard.